Before founding Pharmamentarium, I spent more than 25 years in consumer and healthcare communications, specializing in customer insights, creative strategy, and brand planning.
I started out in the research department at DMB&B, learning the nuts and bolts of research on Procter & Gamble and General Foods brands. I spent a year in business-to-business advertising as Director of Account Planning at Anderson & Lembke (useful training as it turned out.), then on to J. Walter Thompson, leading strategic planning for Unilever, Kellogg, and Kimberly-Clark.

About 12 years ago I made the transition to healthcare. I wasn't bored with the world of consumer, but I was both challenged and intrigued by the opportunity to bring my expertise in consumer planning to healthcare agencies.
I began at Cline Davis & Mann, tasked with building their Account Planning department. Once established, we were able to provide customer insights that led to the development of unique creative for Pfizer's Lipitor, NovoNordisk's Levemir, Amgen's Aranesp, and Novartis' Enablex.

My last gig was as head of strategic planning GSW Worldwide - building the planning and insight capabilities and processes across all GSW offices which include Ohio, New York and Pennsylvania and the agency's worldwide network.

I wanted to go out on my own, offering expertise gained from trial and error, countless interviews, and late night strategy sessions, in a flexible and highly customized format. Hence, Pharmamentarium.

Tom Groves

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